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Shopping Mall vs Online Shop BINUS UNIVERSITY MALANG Pilihan Universitas Terbaik di Malang
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- The popularity of e-commerce and online shops has caused the shift of preference from going out shopping to shop online thanks to its convenience and practicality.
- The local malls are able to give that, that’s why nowadays malls are still crowded with people.
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- However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront.
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The orientation of this research is on student consumptive behavior in Online Shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.
The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of online shop. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives.
Therefore, even with the growing number of online shops, shopping malls in Indonesia are not exactly threatened by that. The malls are able to provide various kind of entertainments for visitors thus the added value and purpose for the people. Did you know debit card holders account for 79.38 crore in the country, while there are only 3.14 crore credit card holders? At present, we have partnered with Axis Bank, HDFC Bank, State Bank of India and ICICI Bank for this facility.
When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase. However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront. Secure Sockets Layer encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant. However, one must still trust the merchant not to use the credit card information subsequently for their own purchases, and not to pass the information to others.
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A “checkout” process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions.