The arrival of the Tour de France in Paris and the beginning of the Tour de France Femmes in the identical metropolis has coincided with a report from French newspaper L’Equipe that the French capital is about to turn into an necessary new participant in biking by lending its identify to UCI Professional Group B&BHotels p/b KTM in 2023.
The undertaking is alleged to increase the present ProTeam to each a males’s and ladies’s squad, in addition to an academy for younger riders, however a particular determine for a brand new price range has but to emerge.
In keeping with L’Equipethe information will probably be made official this Sunday night, after the lads’s Tour de France has ended on the Champs-Élysées.
Whereas the staff’s preliminary intention is to turn into the highest two squads within the ProTeams rating, it’s mentioned to be seeking to increase its line-up. Mark Cavendish, out of contract with QuickStep-AlphaVinyl on the finish of the season, is reportedly on the groups’ radar as a possible signing for 2023.
Nevertheless, one other identify talked about within the newspaper report as doubtlessly sparking curiosity, Michael Matthews (BikeExchange-Jayco) has now re-signed together with his present staff for an extra three years.
Different groups prior to now with main western European cities forming half of a professional squad’s identify embody Wallonie-Bruxelles, Delko-Marseille and Telekom, who had been initially named after the German metropolis Stuttgart.
Didier Quillot, chief govt of France’s Ligue de Soccer Professionel and one of many brains behind the undertaking, informed the newspaper that the backing of the staff was because of Paris metropolis council’s want to spice up the picture of Paris because the world capital of biking and increase bike use amongst its residents.
On the similar time, the approaching celebration of the Olympic Video games in 2024 in Paris, the inspiration for this new sponsorship was drawn from the creation of Group Sky in Britain in 2010 and the Video games which happened in London in 2012.
Quillot was at pains to level out that whereas Paris will lend its identify and picture to the expanded undertaking, reportedly to be dubbed Paris Biking Challenge, and the staff can have its HQ within the metropolis, no monetary backing from town and no public cash will probably be offered in any respect.
A non-public sponsor, who will even seem on the staff jersey, is anticipated to make up the shortfall.